(949)829-2186 sean@lynchllp.com

What is the trademark use requirement?

The trademark use requirement divides applications into two different types: “intent to use” and “actual use.” Whether you need to file an intent to use application or an actual use application depends on your “date of first use in commerce.” As with any legal...

Should you trademark a logo or a brand name first?

I am often faced with clients that need to know whether to trademark a logo or a brand name first. It’s a question I get with some regularity, and I think it’s worth writing a quick post about it. To kick this off, there are two broad categories...